Monday, August 23, 2010

Why a blog

The Web seems driven by hypes, waves and fashions ... Exciting applications today can either become the obsolete apps of the future or potential lifetime companions.


Several years ago, you needed to keep a blog to be in. It was a must-have to show that you knew well what was being cooked in the Web 1.0 kitchen. Recently, with the arrival of social media and Web 2.0, blogs are not in any more.


Do not get me wrong, people will continue blogging, above all those that have something to say. However, those individuals that started blogging because it was the fashionable thing to do, have moved on. Nowadays, they tweet. By posting their condensed thoughts in multiple social channels they achieve two things: (a) maximum exposure to as many people as possible, caring little on who their readers are; (b) bigger return of attention from time investment, each tweet is effortless compared to the energy required to write a blog entry, and nonetheless, it allows them to be on the spotlight for a fraction of attention in somebody's life several times a day.


So why am I blogging now instead of using twitter like most people do?


Because I thought that sharing my thoughts well deserved a little effort from my side and because my day-to-day life is not as exciting as to be posted in a per-minute basis.


I started blogging at work in our local professional network because I thought I had something to share with colleagues whose professional background was no scientific or researchy like mine. I later told myself,  that if I could share those with my colleagues, I could well share them with the rest of the world too. At work some audience is guaranteed, in the open Web, I do not know if anyone will read me. Chances are that sooner or later somebody will get to my blog. If it is not any good, at last I will not have spammed anybody's twitter account.


Enjoy the reading!

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