I have just finished reading Malcom Gladwell’s “The Tipping Point”. It was first published in 2000 and it has been an interesting exercise to read this book under the light of current societal events: economical crisis, globalization, ecologic sustainable development, the so called ‘crisis in moral values’ …
For those who have not read it, it is not my intention to spoil it here. Like many books of its kind, the author takes a concept that he likes and develops it by going over and over the main points several times. He takes the reader for an intellectual ride so to make sure she will not get off the book without having engraved those arguments on her mind.
From all the ideas that he exposes, I would like to share two. To be fair, the two findings that I will decorticate are not Gladwell’s, but the result of years of research in cognitive psychology.
§ The importance of details: It seems that humans are very receptive to environmental details, much more that we actually think. In fact, details are what conform how people appreciate and react. This fact can help us solve social challenges, which seem too big to tackle, by simply altering small details in the environment where those social challenges happen. Small environmental details are easier and more affordable to modify directly than harmful or noxious human behaviors.
§ The law of 150: Human brains can only keep an average of 150 active “person” connections in memory, each connection being dedicated to one person. It is like saying that we can actually care for and track a maximum of 150 acquaintances and friends. I wonder if an application like Facebook will change our brain wires and future generations will develop more connections as they are trained since childhood with external help to “follow” people. I also wonder about how much some people really know (and care of) the zillions of Facebook “friends” that they collect. Maybe people might end up becoming an object of collection like coins and stamps. That would be the summum materialism!
I will finish this blog entry by interpreting these two arguments in the workplace. One, every single detail counts, so it is very necessary to invest in maintaining an adequate, nice and professional work environment, and thus, since the environment matters, tele-working from home actually becomes even more of a challenge. Two, no work unit that really wants to be cohesive and productive can be larger than 150 people. If we want productivity to drive a company this should be taken into account into how that company is organized.